Niño Gordo

A series of social-first video pieces created for Niño Gordo, focused on translating the restaurant’s bold identity, atmosphere, and energy into dynamic motion content. The project emphasizes rhythm, texture, and visual impact to enhance the brand’s digital presence.

A series of social-first video pieces created for Niño Gordo, focused on translating the restaurant’s bold identity, atmosphere, and energy into dynamic motion content. The project emphasizes rhythm, texture, and visual impact to enhance the brand’s digital presence.

About the project

This project involved creating and refining motion-driven video content for Niño Gordo’s social media channels. The goal was to capture the essence of the restaurant — its vibrant atmosphere, distinctive aesthetic, and sensory experience — through dynamic editing and strong visual storytelling. By focusing on rhythm, detail, and brand consistency, the content reinforces Niño Gordo’s identity while maximizing engagement across digital platforms.

This project involved creating and refining motion-driven video content for Niño Gordo’s social media channels. The goal was to capture the essence of the restaurant — its vibrant atmosphere, distinctive aesthetic, and sensory experience — through dynamic editing and strong visual storytelling. By focusing on rhythm, detail, and brand consistency, the content reinforces Niño Gordo’s identity while maximizing engagement across digital platforms.

Date:

Mar 9, 2023

Client:

Niño Gordo

Services:

Animation

Project Details

Client: Niño Gordo

Industry: Gastronomy / Hospitality

  • Format: Social Media Video / Visual Compilation

  • Platform: Instagram / Digital Channels

  • Timeframe: 2023–2026

  • Objective: Create visually engaging video content aligned with Niño Gordo’s bold, energetic brand identity, enhancing its digital presence and communicating atmosphere, personality, and experience through motion and rhythm.

Things I Did

Developed the visual and motion approach aligned with Niño Gordo’s distinctive brand language

  • Edited and structured social-first video content focused on rhythm, impact, and visual appetite

  • Highlighted textures, colors, and atmosphere to translate the restaurant experience into motion

  • Designed pacing and transitions to maximize engagement on digital platforms

  • Adapted content across formats while maintaining consistency and brand recognition

  • Collaborated closely with production to refine edits and elevate overall visual quality

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